Monthly archives "August 2017"

Essential Factors Needed in Creating an eCommerce Website for Beginner

An eCommerce website is required when you are planning to sell anything online. It is essential for any company to ensure a strong web presence that reflects their business to offer a usable, relevant and unique experience to their niche customer base.Before you create an eCommerce website for beginners, it is inevitable for any business unit to know the type of experience they intended to portray in the minds of their customers for the present and the future. That is, they should know who their potential customers are what and how they seek information to make their online purchases, etc., to offer a convenient shopping experience to the user. Given below are some of the key factors that are needed to create an eCommerce website for beginners.

Engaging the content: The images and the contexts that are displayed on the web page with an intention to portray the brand image in the minds of the viewers are said to be the content of the website. A detailed analysis of the tastes and preferences of the target market along with an in-depth research of the tools and techniques of the competitors to identify the do’s and don’t would be of great help in engaging the content to reach the niche with ease.

Compelling Advertisement: The critical goal of any advertisement campaign is to promote awareness in the target market about the product or services that are intended to be marketed. Likewise, in an eCommerce Website where the niche is distributed across the global frontiers, it is indispensable to have a quality graphics to have strong call-to-action via increased click through rate.

Flexibility: Since smartphone and tablets have started to rule the market, it is imperative on the part of the websites to afford their flexibility to adjust themselves to the screen sizes of different devices. Moreover, it has been reported that more than half of the online trade is being carried out through mobile gadgets which in turn initiates the demand of user-friendly Responsive Web Designs to cater to the needs of the big mass across the global markets.

Easy navigation: Websites that enable the beginners to navigate through the pages easily could alone induce them to read further for a better exposure to the content of the web page. Although PHP and CSS technology offers tools to create sophisticated navigation bars, the important factor that needs due consideration is that the web page should not freeze or slow to respond while displaying the inner content of the pages.

Quick Loading: Google has tracked and penalized several sites those have failed to offer better quality experience to the users. Therefore, the designers of the web need to check out that the loaded fonts, colours and the images do not consume the extra time of the beginners in loading in every phase of the development.

Social Media Integration: It has been reported through some research that over twenty per cent of the online purchases are being made after surfing through social media links such as Facebook, Twitter and YouTube. They are said to be an ideal source for self-promotion though and offer their excellent assistance in identifying some of the most influential and active customers.Above mentioned are some of the factors need to be duly considered to create an eCommerce website for beginners which provide a better surfing experience to the beginners .